Steady Ground: Why Islamabad's Political Reliability Is Quietly Reshaping How Global Brands Plan Their Campaigns
As international fashion brands demand greater predictability in their production schedules, Islamabad is emerging as a compelling alternative to more volatile emerging markets. Its consistent infrastructure, dependable logistics networks, and relatively low geopolitical friction are translating into measurable cost advantages for multi-season campaigns. For US-based agencies rethinking their global sourcing strategies, the calculus is becoming increasingly difficult to ignore.